“沃驰合肥展厅：流态·次空间”荣获 第七届金腾奖——年度商业空间设计大奖

本案项目是由设计师吴宏彬、林森、董合肃联合设计的沃驰合肥展厅，参数化设计将自然的冰川形态和次空间的流态叠加，序列排布的弧形亚克力板使得空间光影丰富，浪漫而流畅的室内氛围回归到基本诉求，传达出品牌记忆点和亲切感。

水丨冰川

项目委托来自于经营高端卫浴二十年的沃驰，其位于合肥的新旗舰店希望能打破大众对于卫浴卖场的传统认知。于是设计原点便从卫浴回归到水的思考，混沌之初的水，聚合为冰川，坚硬且蕴含能量，具有更为强大的冲刷力以及有形的自然态。

串联丨次空间

商品展示除去动线及产品范围，剩下行为所不能触及的场域，在本案中称之为次空间，尝试将这些次空间串联起来，会形成一个连贯的流态新空间，强化它们使之和主展示形成镜像关系，是此次设计的一项新尝试。

参数丨回应

运用参数化设计，将自然的冰川形态和次空间的流态叠加，分割成近2500个模组，于空间中一次性组装完成。次空间形态有着雕塑般的整体性，和展示商品产生相互赋能的回应。

秩序丨非秩序

亚克力材料的运用，使次空间具备了呼吸感，横竖垂直的秩序感排列，通过弧面切割达成非秩序的流动性。在参观展厅的过程中，会产生不同角度如水面般的光影变化。以此回归品牌本位，赋予商品之外的价值关联。

"Wushi Hefei Exhibition Hall: Flow State·Secondary Space" won the 7th JinTeng Award-Annual Commercial Space Design Award.

This project is a Wushi Hefei exhibition hall jointly designed by designers Wu Hongbin, Lin Sen, and Hanson Dong. The parameterized design overlays the natural glacier shape and the flow of the secondary space. The sequentially arranged curved acrylic panels make the space rich in light and shadow, and the romantic and smooth indoor atmosphere returns to the basic requirements, conveying the brand's memory points and sense of familiarity.

Water | Glacier

The project commission comes from Wochi, which has been operating high-end bathroom products for 20 years. Its new flagship store in Hefei hopes to break the traditional perception of the public towards bathroom stores. So the design origin returned from the bathroom to the thinking of water. The chaotic water, aggregated into glaciers, is hard and contains energy, with stronger scouring force and tangible natural state.

Concatenation | subspace

The product display, excluding the flow and product scope, has a sub space that cannot be touched by other behaviors. In this case, it is called a sub space. Attempting to connect these sub spaces will form a coherent flow new space, strengthen them to form a mirror relationship with the main display, which is a new attempt in this design.

Parameter | Response

By using parameterized design, the natural glacier morphology and sub spatial flow patterns are superimposed and divided into nearly 2500 modules, which are assembled in one go in space. The form of the subspace has a sculptural wholeness and a mutually empowering response to the display of goods.

Order | Non order

The use of acrylic materials gives the subspace a sense of breathing, with a sense of order arranged horizontally and vertically, achieving non ordered fluidity through curved cutting. During the process of visiting the exhibition hall, there will be changes in light and shadow from different angles, like the water surface. In this way, we can return to brand orientation and endow products with value associations beyond the product itself.

2023.10.25